Different Types of Diners Part 2

Different Types of Diners Part 2

By understanding your target audience and then developing your restaurant’s décor, menu and service, you can draw in and deliver the perfect experience for diners. In our previous article, we’ve covered diners seeking comfort, entertainment and social experiences. Now we’ll discuss the diners seeking a more distinct culinary experience.

 

The Discerning Diner

The quality of the food is the most important consideration for Discerning Diners. Scrutinising the menu before placing an order, they often ask many questions and expect to receive satisfactory answers. They’re gourmets who are intelligent, know what they want and expect nothing but the best.

The Discerning Diner

Overall Atmosphere
Offer an elegant ambience with smaller, more intimate dining areas. Create a space where they can relax and enjoy their meal.

Menu
Highlight and suggest signature dishes the chef can prepare ‘perfectly’. Use adjectives to communicate deliciousness, describe cooking methods and note premium ingredients in the menu entries.

Dining Room Arrangement
Have a professional table setting that matches the menu and ensure a good selection of cutlery, table linen and glassware.

Service
Service staff should be well trained and know the menu items, culinary terms and the cooking methods used.

Drinks
Recommend wines that pair well with the menu. A unique beverage list shows you put thought into your drinks too. Appeal to their discriminating tastes by exploring artisanal supplies and different recipes.

 

The High-End Diner

The most important thing to High-End Diners is the ambience and experience. Price is not an issue but they expect everything, from the food to the service, to live up to their expectations. Your establishment should impress them with exciting menu choices and professional service. The reputation of your establishment is important to High-End Diners so making sure it stays pristine is vital.

The High-End Diner

Overall Atmosphere
Everything, from the menu offerings, to the waiters’ uniforms, right down to the choice of table appointment should be impressive. It’s the little details that matter.

Menu
Menu options should communicate luxury, quality and exclusivity. Innovative dishes, exquisite preparation and presentation are what High-End Diners seek.

Dining Room Arrangement
Create a sense of privacy when arranging tables and space. Good taste, quality and formal elegance never go wrong when you’re targeting High-End Diners.

Service
Ensure your service staff are impeccable, calm and polite. Train them well in the expectations of this group, so they’re confident and knowledgeable when serving.

Drinks
A well-stocked wine cellar is a must. Offer wine by the bottle and have a sommelier provide suggestions on wine pairing.

 

The Adventurous Diner

If you like creating innovative menus, Adventurous Diners are your best clientele. They’re confident, self-assured and love taking risks. Always looking to discover new places and unique menu offerings, Adventurous Diners experiment with an open mind and curiosity. In turn, they’ll recommend great finds to their friends.

The Adventurous Diner

Overall Atmosphere
Create unique dining experiences they will talk about. Offer them something they’ve never had before. It’s the creativity in the atmosphere that matters.

Menu
Create a menu full of innovative and intriguing choices. Offer food that is distinct, unusual and new. Try using exotic ingredients or experiment with special preparation methods.

Dining Room Arrangement
Surprise the guests with unique touches in your dining room arrangement. Stay away from traditional designs and layouts.

Service
Provide quick, authentic and informal service. A unique approach will help them relax. Staff should suggest new things, highlight unique dishes and sell them with confidence.

Drinks
While your drinks menu should be eclectic and unique, avoid having expensive concoctions. Look to Japan for beverage ideas as the country has a range of surprising and experimental drinks.

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