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Setting up social media accounts

Why choosing the right platform – be it Instagram, Facebook or TikTok – is key to successful social media marketing for restaurants. Plus, the key account-profile elements you need to engage with potential customers.

Creating content

From getting inspiration from competitors’ social-media output, to why special features, such as live videos on Instagram, can work well for restaurants. This straightforward guide will help your messaging hit the mark.

Do’s and donts' for social media

Simple social media rules for your restaurant to follow. UFS executive chef David El Bitar and other experts on the importance of using hashtags, why you should avoid over-posting and much more.

Running promotions on social media

Digital marketing is a great way for restaurants to let people know about new menus, competitions and discounts. Learn why paying for posts and good quality imagery could get more diners through your door.

Growing your social media fans

Chefs, such as UFS’s Joanne Gendrano, and social-media specialists share their tips for restaurants to gain more  followers. Tactics include posting at the same time each day and always responding to customer comments.