More and more people decide not to eat or eat less meat for many different reasons. The Vegetarian Butcher is for anyone who loves the taste of meat and, for whatever reason, wants to switch to a more plant-based diet.
They say "seeing is believing" and - when you try The Vegetarian Butcher products, you understand why. You will find the real flavor of the meat, while what you are eating is made of vegetable protein. Excellent news for vegetarians and vegans who want to rediscover the flavor of meat. They can enjoy the taste of meat as much as they want. On the other hand, for omnivores it is a great step to start eating less. Only through a taste worthy of animal meat will people be willing to switch to a more plant-based diet. After all, if it tastes just as good, why not give it a try? The Vegetarian Butcher products are perfect in terms of flavor, structure and nutrition. True meat experience but plantbased. Taste to believe.
As you might expect, it's not easy to get plant proteins to taste like meat. It could be called challenge, mastery, or even called it art. An art that, after years of experimentation, The Vegetarian Butcher now masters. So, what are these products made of that taste so similar to animal meat but are mainly composed of vegetables? Soy, wheat, peas or broad beans, just to name a few. For something densely textured like chicken, a moist mixture is used which is pressed into shape and then blanched. Products such as hamburgers, with a more open consistency, are made with a dry base, that is, molded and heated. The result is something that begins to resemble animal flesh, but is nowhere near ready. Time to add the flavor. Fermented plant proteins are used to create a meaty flavor which, in combination with natural herb and spice flavors, makes the plant-based burger or nugget just like beef, chicken or pork. Using regular meat processing machines, The Vegetarian Butcher can create products that are so close to animal meat in appearance, texture and taste. Products for meat lovers, for meat lovers. The Vegetarian Butcher can create products that are so close to animal meat in appearance, texture and taste. Products for meat lovers, for meat lovers. The Vegetarian Butcher can create products that are so close to animal meat in appearance, texture and taste. Products for meat lovers, for meat lovers.
As a chef, you may want to switch to a more plant-based menu. Or at least offer vegetarian and vegan dishes to your guests. So why should you choose plant based alternatives instead of just using a vegetable pie or creating a dish with all vegetables? Especially since many people, especially those who eat meat regularly, don't want to eat only vegetables. They passionately love the taste of meat and when they are out for dinner, they just want to enjoy their favorite food. They can't wait to order something that excites them. With products from The Vegetarian Butcher, you can offer the same taste experience as an old-fashioned meat dish. An equally satisfying dish, both in appearance and in taste. Jaap Korteweg, founder of The Vegetarian Butcher, explains: “The reason there are relatively few vegetarians in many parts of the world is not because people want to eat less sustainably, less healthy and don't care about animal welfare. It's because they are addicted to the flavor of the meat. "Also, meat or fish are difficult to match in terms of protein and nutritional content when using only vegetables, so plant based proposals could be the perfect match. As a chef, you can create an equally tasty and nutritious dish, you can provide the same experience and using a high quality product will justify the price of a similar dish. agreement. In 2011, El Bulli chef Ferran Adrià and a team of master chefs tried The Vegetarian Butcher's products. They were amazed: "This is more tender than pork and juicier than chicken!"
A vegetable menu
The Vegetarian Butcher just wants everyone to try its plant-based proposals. Even the best chefs and food critics. Like Mark Bittman, a New York Times food critic, who couldn't find enough superlatives to describe his experience. The Independent headlined: "Is This the End of the Flesh?" With the wide range of products The Vegetarian Butcher has to offer, it is now possible to replace all your animal meat dishes with a plant based version. These products are seducing all the senses and can easily be used as a base for any chef's dishes. It will be the best way to win the heart of any meat lover, including vegans and vegetarians!