Lipton, the world’s no. 1 tea brand, brought together some of the country’s top restaurateurs, bar owners, bartenders, and mixologists to kick-off its TEAmagination campaign at Agimat Foraging Bar and Kitchen in Makati City. This campaign aims to inspire them to be creative and experiment more to liven up customers’ moments with friends, family and loved ones with a delicious tea beverage in hand.
Lipton TEAmagination also advocates for the better appreciation of the art and passion behind mixology, and how it has been playing an integral role in the F&B industry to create extraordinary beverages and experiences.
Concocting new Lipton Creations
Some of the country’s top mixologists shared their passion and craft as they demonstrated the many creative ways Lipton teas can be used for new and exciting concoctions.
NoKal Restaurant and Bar’s mixologist Jay Natividad, showed how to make a simple and delicious milk tea drink with a punch using Lipton’s English Breakfast tea as a base, then adding Cointreau Noir, dark rum, fresh milk, cream, Monin toffee and tapioca pearls. Using Lipton teas as a drink base makes it easy to make drinks healthier, more exciting and more delicious for their patrons and guests.
Manila’s top beach club and bar Cove Manila Okada’s very own Faye Fernando shared that mixology is a relentless passion of hers that stems from her own experiences and memories. Faye’s notable concoctions are influenced by her childhood favourites. “Some of the drinks I make may aesthetically look like scramble or mais con yelo, but you’d be surprised when you taste it!” said Fernando, while mixing her “Floral Sunset” drink with Lipton Earl Grey tea as base during the Lipton TEAmagination launch.
I always serve cocktail drinks using teas, like sangria. I also experiment a lot with tea— like infusing them in a base spirit to create tea-infused vodka which gives the original spirit a twist. – Faye Fernando
Chef Kalel Demetrio, who co-owns Agimat Foraging Bar and Kitchen where the Lipton TEAmagination launch was held, demonstrated how he makes his specialty cocktails using Lipton teas as base. “I use Lipton teas to add more flavour to drinks that I make. I use all types and preparation methods, whether infused with liqueurs or distilled. I try to make the base more complex using tea as a catalyst,” he quipped.
My rule in crafting drinks is that there are no rules. I know that tea is usually served with hot water and milk but as a liquid artist, I try to make anything work! – Chef Kalel Demetrio
Unilever Food Solutions (UFS), with the Lipton TEAmagination campaign, hopes to inspire more restaurateurs, bar owners, bartenders and mixologists to tea-magine the endless possibilities to better cater to increasingly adventurous Filipino customers. “Our Lipton’s high-quality teas are loved not just in the Philippines, but across 150 countries around the world since 1880,” said the Country Marketing Manager of UFS, Myra Espina, as she thanked the press and guests who attended the launch event.
She added, “TeaMagination is just a starting point in showcasing the endless possibilities in using Lipton. With the help of our programs, we hope this inspires and enables more and more local food and beverage professionals to innovate and be the best in their crafts.”
Watch the event highlights!
If you didn’t manage to attend the event, don’t worry! Be a part of the action by watching the event highlights video made by DrinkManila below.