Influx of foreign and local visitors
MICE events host millions of international, regional and local travellers, so hotels cater to domestic as well as international guests at these events. Even as they court the foreign dollar, they don’t neglect local diners who can make up a majority of attendees.
For example, travel management company Radius Travel estimates that 70-75% of meetings in the Asia-Pacific area are held domestically. So while most official MICE figures emphasise international arrivals, many are from within the country. They may not have travelled a great distance, but their expectations will be as high – if not higher – than those of attendees who have crossed borders to be there.
Local people are also likely to return more often, simply because it is more convenient for them than for overseas guests. And because they often play host to international attendees, they will expect high standards when dining.
Even international arrivals may not be from too far, and most travel takes place within the region. Almost 80% of travellers are from neighbouring countries, so keeping cuisine local at the buffet table can be a successful strategy for hotels.