By understanding the 6 diner profiles and preferences, you can cater your restaurant to your target audience.
1. The discerning diner
Quality of food is the most important consideration for the discerning diner. He is a gourmet who knows what he wants, and expects nothing but the best in terms of an overall experience. Here are a few tips on how to satisfy the discerning diner:
- Atmosphere – Simple and elegant
- Menu – Informative and enticing
- Dining room arrangement – Professional table setting with a good selection of cutlery, linen and glassware
- Service – Well-trained and knowledgeable service staff
- Drinks – Exclusive and unique wines and beverage list
You can also learn more about pleasing the discerning diner.
2. The entertainment-seeking diner
Looking to have a good time with friends, the entertainment-seeking diner seeks enjoyment in food and company. Take a look at tips that’ll help appeal to entertainment-seeking diners:
- Atmosphere – Lively cheerful and exciting
- Menu – Reasonably priced
- Dining room arrangement – Simple arrangement that encourages conversation
- Service – Informal, fun, enthusiastic
- Drinks – A range of entertaining, unique drinks
3. The high-end diner
The most important thing for the high-end diner is ambience and experience. Price is not an issue for them as long as the food, service and overall dining experience meet their expectations. See how to satisfy the high-end diner:
- Atmosphere – Exclusive and sophisticated
- Menu – Must communicate luxury, quality and exclusivity
- Dining room arrangement – High quality, formal and elegant
- Service – Impeccable, well-trained and knowledgeable
- Drinks – Impressive wine list to pair with food