The first step to understanding your diners is to know what they’re looking for. Here, we look at some of their 5 key preferences and how you can cater to them.
Is your restaurant a formal, fine dining restaurant, or a casual, fun eatery? The atmosphere of a restaurant sets the tone for the whole dining experience.
Diners also decide where to eat based on what they feel like having that day, or a suitable cuisine for a special occasion. Find the type of cuisine or food you would like to serve that caters to a specific diner group, which in turn establishes your restaurant’s identity.