What is Menu
The menu is a list of food and beverage offerings of a food establishment. These are edible items prepared in the kitchen catering to customers’ demands. The menu details how a dish is prepared or cooked, the ingredients used, and the price it is sold.
The Importance of Menu Planning
A menu is at the heart of every food service operation. It decides:
1. The capability of operations
The menu will dictate the activities of an establishment and the staffing required to act on such. Purchasing, costing, recruitment, and service are all dependent on the menu.
2. Who your guests are
Businesses offer different types of meals and menus, depending on the capabilities of your clientele. How a menu is designed will become a marketing tool to attract guests.
3. The type of restaurant you run
The food and beverage items that form a menu determine if the establishment will operate as a formal, casual, or fast-casual restaurant. How food service will be done also relies on how the menu is crafted.