Menu

Since the COVID-19 outbreak has begun, operators have seen a rise in demand for food delivery as dine-in is currently restricted in most states. For operators, this presents a unique challenge in trying to make up at least partially for dine-in sales through delivery and finding ways how to increase restaurant delivery sales. One of the key adaptations that operators can make is to enhance their food delivery menu—focusing on meals that can travel well and excite diners in the comfort (and safety) of their own homes.

Here are a few useful tips for increasing the demand of your food delivery offerings:

Enhance your  delivery menu with great food photography to showcase your dishes

According to Grubhub1, adding food photography to your menu page is shown to increase sales by 30%.

Access our free photography course on UFS Academy to sharpen your skills on lighting, composition, styling, and editing. You’ll meet food photographer Remjo Kraaijeveld and Chef Justin Niessen for a masterclass on perfecting food photography, so take the course and get snapping!

 

7 reasons why you need to be on social media.


Ensure your food delivery options exceed expectations

Your food delivery menu shouldn’t simply be a digital version of your restaurant’s dine-in or takeaway menus - when it comes to winning the food delivery game, everything counts. Here are some tips:

  • Keep it simple: Your full menu doesn’t have to be your delivery menu
  • Compact delivery menu = easier operations and improving delivery times
  • Don’t forget add-ons. Offer avocado, additional sides or extra protein, cheese, sauce, etc.
  • Complete the meal. Suggest beverage pairings for your meals to boost check prices. (Iced Tea, anyone?)
  • Bring on the food specials. Blast out specials on your Instagram or social media to drum up extra business and excitement about your offerings. Make sure to post with photos to get the cravings going.
  • Drink specials. In accordance with your state and local regulations, offer cocktails or mocktails.
  • Consider family-style meals. Think beverage, appetizer, salad, main course and dessert. Meals that serve the whole family make it easier for serving, and it’s less packaging waste for you.
A colorful bowl of fruits and herbs is displayed on a wooden tray.

Try these recipes that are simple in prep but big in flavor, and travel well for delivery:

Beef Tapa Banh Mi

Beef Tapa Banh Mi: Vietnam meets the Philippines in this Banh Mi with cured beef strips. The perfect balance of sweet, sour and savoury, this sandwich is enhanced with hints of sourness from Knorr Sinigang sa Sampalok Mix, and meatiness from Knorr Liquid Seasoning. Served with pickled vegetables and a Lady's Choice Real Mayonnaise based dressing.

Beef Kaldereta Pasta

Beef Kaldereta Pasta: Explore two culinary cultures at once with this Beef Kaldereta Pasta recipe. It's bursting with Filipino flavors and Italian elements! The combination of juicy olives, fragrant bell peppers, and sweet carrots makes it a bright addition to any menu.

 

Highlight the wholesome aspect of your dishes

Increase the sales of specific dishes (and your restaurant as a whole) by appealing to the health-conscious side of diners who’d usually prefer having their meals at home, especially relevant during current times.

Here’s how you can do so:

  • Identify a selection of dishes that have wholesome ingredients, then group these dishes and place them at the top of your menu—preferably under a “Better For You” section to draw attention.
  • Highlight the aspects of these dishes that make them great for the immune system by adding their benefits to each dish’s description. For example, if your dish features turmeric as an ingredient, you can highlight its anti-inflammatory benefits.
  • Work with food delivery operators to promote your section of wholesome dishes.  

Try out these recipes with wholesome ingredients that will leave your guests feeling better than ever:

Vegetable Spring Rolls

Vegetable Spring Rolls: A recipe that hails all the way from Vietnam, this refreshing appetiser wrapped in rice paper comes in different versions, too. Although this recipe has seafood in it, cooks may also opt for an all-vegetable filling for their vegetarian diners.

Filipino Style Creamy Seafood Bouillabaisse

Filipino Style Creamy Seafood Bouillabaisse: A delightful dish that's an exciting Filipino twist to the familiar creamy bouillabaise. A perfect complement for fried Filipino favorites!

Provide great value with family-style meals

Diners appreciate good value, and family sizes represent fantastic value for money while making purchase decisions easy. Diners can purchase food, drinks and even side dishes in one set, rather than having to purchase them separately and incurring additional charges.

Be sure to include set meal options for groups of all sizes. A good selection of choices should (at least) include:

  • Individual meals
  • Meals for two
  • Bundled sets or feasts for a family of 4 to 6 persons

Salads and soups are a great way of creating family style meals, while taking advantage of batch processing in the kitchen. Here are a few examples you can use in your menu:

Crispy Pata Three Ways

Crispy Pata: Knorr Pork Broth Base and Knorr Rostip Chicken Seasoning Powder enhances the simmering liquid for this dish. Made more exciting with the offering of three dipping sauces.

Salted Egg Prawns

Salted Egg Prawns: Take your guests on a Singaporean culinary adventure with these crispy fried prawns, deliciously coated in salted egg sauce.

FREE Guide: Getting Started with Food  Delivery

FREE Guide: Getting Started with Food Delivery

Grab your free download with 5 steps guiding you on how to get started with online restaurant delivery and how to connect with your customers.

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