Social media has allowed us to interact with food like never before. ‘Food porn’ doesn’t mean what we imagine it might have meant twenty years ago. But restaurants using social media to connect to consumers are no longer limited to just pictures of food, and social media has become so much more than a gallery of people’s #mealoftheday. It’s now a means to collect information, ask questions, get updated on the latest events and promos, and to be told (or reminded) that something exists. In fact. social media allows restaurants to connect with customers in a more personal and authentic way.
While there is no true formula, restaurants can approach social media in a number of ways. Each restaurant has its own personality and voice on social media. The goal is to reflect that personality in a way that is intriguing and engaging to customers.
Let’s take a look at some of the local restaurants that have done it right:
1. 8Cuts Burgers by The Moment Group (@8cutsburgers)
Strategy: Using humour and relatability to get engagement.
There are only so many pictures of burgers that a restaurant can post before becoming redundant. Instead, 8Cuts has created an aesthetic as big and bold as their burgers with posters that are on-brand with bright orange and blue hues, and a playful attitude.